This article deals with the rise of prosumer capitalism. Esposti major reference works wiley online library. The article aims to define the role of the ethnocentric attitude of purchasers in their integration with offerors through prosumption. The purpose of this study is to specifically examine the decision process of actors when determining the level of resource commitment and integration necessary to prosume or consume a service, thus offering insights to both managers and. Collaborative consumption and sharing economies download pdf. In other words, production and consumption have always been prosumption. The term is derived from prosumption, a dotcom era business term meaning production. Similarly, clay shirky argues that 1 the consumer is the internets most recent. Marketing and consumer research download pdf chapter 7. Prosumption involves both production and consumption rather than fo. Increasing numbers of households install renewable energy production systems like photovoltaic panels thereby contributing to a more sustainable energy system. The nature of capitalism in the age of the digital prosumer g ritzer, n jurgenson journal of consumer culture 10 1, 36, 2010. Prosumption has always existed, but it is taking many new forms in the contemporary world. From production and consumption to prosumption download pdf chapter 9.
Production, consumption, prosumption the nature of capitalism in the age of the digital prosumer. Nonetheless, the hegemony of the concepts of production and consumption eventually led to the greater acceptance and popularity compared to similar ideas listed above of the concept of prosumption because it involves a fusion of the concepts of production and consumption. Instead of relying on manual or even intellectual laborers, the societal. The term is derived from prosumption, a dotcom era business term meaning production by consumers.
Sustainable production and consumption can be defined as production and use of products and services in a manner that is socially beneficial, economically viable and environmentally benign over their whole life cycle. Purpose over the past decade, the term prosumption denoting simultaneous consumption and production has exhibited a dramatic increase in frequency of use in publications in the social sciences. Article information, pdf download for production, consumption, prosumption, open. We classified prosumption behavior in a quadrant of four main types along the two dimensions of production and consumption. Prosumption use in creation of cause related marketing. Apr 14, 2017 production, consumption, prosumption 1.
It is maintained that earlier forms of capitalism producer and consumer capitalism were themselves characterized by prosumption. Prosumption proclivity is a much stronger facilitator of social media consumption than participation or production intensity especially among college students. Film production and consumption in contemporary taiwan book description. Ritzer argues that prosumption is the primordial form of economic activities, and the current ideal separation. Youtube and flickr, where mostly amateurs upload and download videos and. These terms were coined in 1980 by american futurist alvin toffler, and were widely used by many technology writers of the time. The aim of the article is focused on prosumption as a form of consumer creativity. Oct 20, 2014 production and consumption systems in the european union have large, global impacts on the environment. Sustainable consumption and production patterns are central to sustainable tourism. Purpose over the past decade, the term prosumption denoting simultaneous consumption and production has exhibited a dramatic increase in frequency of. Prosumption, consumption, production, digital, eternal return of the same. Production is merely differently directed, to the different distribution of demand. The addition of the concept of prosumptiondefined as the interrelationship of production and consumption where it becomes difficult, if not impossible. The food production managers must consider the following factors with respect to the kitchen.
The only increase in production that could take place, the productionist maintains, would be as a result of the parents having to take an extra job or work longer hours to support their children and still be able to maintain their own previous standard of living. A question of resources purpose despite the recent growth of the doityourself market, very little is known as to how or why individuals actually. The effect of consumers ethnocentric attitudes on their. We focus on a specific form of prosumption known as doityourself. University of economics in katowice prosumption consumer. Since the first industrial revolution, consumers have been mainly considered as playing a passive role with regard to production. Collaborative consumption and sharing economies, stefan wahlen and mikko laamanen 10. A prosumer is a person who consumes and produces a product. Routledge handbook on consumption 1st edition margit. The nature of capitalism in the age of the digital prosumer. Open source and consumption connecting repositories. It is now possible to begin to get a handle on the full. From production and consumption to prosumption routledge.
The term prosumption, simultaneously production and consumption, is becoming. Tourism is a weighty eld of consumption and a powerful service sector that contributes about ten percent to the worlds gdp. A personal journey and its larger context, george ritzer 9. Prosumption, as the activity of prosumers, focuses on both production and consumption simultaneously, rather than on either independently. Over the past decade, the term prosumption denoting simultaneous consumption and production has exhibited a dramatic increase in frequency of use in publications in the social sciences and business studies. The correlation between efficiency and production, as well as the possible causal relationship between the two, casts serious doubts on the ability of naturally occurring efficiency improvements alone to reduce resource consumption and associated environmental impacts. Ritzer and jurgenson production, consumption, prosumption. Prosumption concept is the interrelation between production and consumption by involving the use of internet and web 2. Aug 24, 2016 we first analyse the evolution of local electricity production and consumption with the help of an agentbased model abm, showing how prosumption at the local level might develop if the number of rooftop pv panels continues to rise, in combination with storage and peertopeer supply of electricity. The purpose of the article is to explore brand value in the era of sharing economy platform based on prosumption logic. Production, consumption, prosumption the nature of capitalism in. Liquid consumption journal of consumer research oxford.
Production and consumption systems need fundamental rethink. A grounded theory approach to reconstruct brand value based. In the present economic model creativity as a task lies on the side of. Personal website of george ritzer, distinguished university professor, university of maryland at college park. Sustainable production and consumption journal elsevier. The journal aims to provide a leading platform for publishing highquality interdisciplinary papers on research and practice in. Facilitating self consumption from renewables is an important measure in this regard that may help increase the share of renewable energy. More sustainable ways of satisfying our needs are emerging, but they need more support, according to a new assessment. Yet, it was not until the advent of digital technologies that consumers input in. Consumers increasingly will be drawn toward prosumption and marketers must find methods to facilitate prosumption activity kotler 1986a, p. For example, lego mindstorms allows users to download software from legos website. First coined by alvin toffler in 1980, the term prosumption is used by ritzer and jurgenson, to break down the false dichotomy between production and consumption and describe the dual identity of economic activities. Sep 10, 2018 despite the recent growth of the doityourself market, very little is known as to how or why individuals actually choose to engage in prosumption behavior.
Prosumption, the interrelated process of production and consumption, is increasingly obvious everywhere, but especially on the internet where people. However, efficiency and consumption data from the use phase of. That is, consumers may value consumption for the practical benefit an object can offer, rather than for its linking value in connecting them to other consumers cova 1997, or to. Prosumption and the distribution and supply of electricity. For the theoretical aspect, the literature on marketing, consumer behaviour, etc. This book uses the potent case study of contemporary taiwanese queer romance films to address the question of how capitalism in taiwan has privileged the film industry at the expense of the audiences freedom to choose and respond to culture on its own terms. Food production operations 5 design considerations of a commercial kitchen since a large quantity and variety of food is produced in the professional kitchens, various designs are considered before setting up a kitchen. Film production and consumption in contemporary taiwan. Request pdf production, consumption, prosumption the nature of capitalism in the age of the digital prosumer this article deals with the rise of prosumer. Working consumption is a subtype of the more general process of prosumption, or the fusion of production and consumption ritzer and jurgenson, 2010. For the empirical aspect, a questionnaire was used to gather primary data, and statistical.
Prosumption involves both production and consumption rather than focusing on either one production or the other consumption. Production, consumption, prosumption linkedin slideshare. Prosumption and the distribution and supply of electricity sandra bellekom1, maarten arentsen1 and kirsten van gorkum2 abstract background. However, the recent decades have seen a progressive growth in consumer involvement in production processes, for instance, in the form of user innovation, diy and mass customisation. Dec 07, 2015 whether you go to a local market or a giant supermarket, a lot of the food you will find there, is imported from another country.